Facebook has quietly removed false and misleading ads about HIV-prevention medications after months of pressure from LGBTQ+ and health organizations.\n\n\n\nFifty organizations including Glaad and PrEP4All started a public campaign in December, arguing that the social media platform was putting \u201creal people\u2019s lives in imminent danger\u201d by refusing to remove targeted ads containing medically incorrect claims about the side effects of HIV-prevention medications such as Truvada.\n\n\n\nThe ads highlighted by the campaign were largely run by personal injury lawyers seeking potential clients, and falsely claimed medications like Truvada could cause severe kidney and liver damage.\n\n\n\nBut \u201cPrEP is safe and generally well-tolerated,\u201d Trevor Hoppe, a sociologist of sexuality, medicine and the law, previously told the Guardian. \u201cAny misinformation to the contrary is likely bad for public health, especially communities hardest hit like gay men in the US.\u201d\n\n\n\nOn Monday morning, Facebook quietly removed some of the ads. \u201cAfter a review, our independent factchecking partners have determined some of the ads in question mislead people about the effects of Truvada,\u201d a spokesperson for the company told Washington Post. \u201cAs a result we have rejected these ads and they can no longer run on Facebook.\u201d\n\n\n\n\u201cIt is critical that Facebook and other social media platforms consider quick action when civil society organizations flag inaccurate information in ads on their platforms,\u201d Rich Ferraro, the chief communications officer at Glaad, said on Monday. \u201cThe pervasiveness of these particular ads, coupled with the slow pace of Facebook\u2019s decision making and the real world harm, should be catalysts for Facebook to further review how misleading and inaccurate ads are allowed to be targeted at LGBTQ and other marginalized communities.\u201d\n\n\n\nFerraro tells the Guardian that Glaad\u2019s campaign targeting misleading HIV-prevention ads on Facebook is only the first of many the group has planned against social media platforms \u201cto demand safer environments for LGBTQ people\u201d.\n\n\n\nLGBTQ+ activists and organizations have repeatedly pressured Facebook to improve its relationship to the community and re-examine policies that inadvertently harm it.\n\n\n\nIronically, the company came under fire in October for banning an ad that promoted universal access to HIV-prevention medications. At the time, the company told the Guardian the ads were originally banned because they had failed to undergo Facebook\u2019s verification process for \u201csocial issue\u201d ads.\n\n\n\n\u201cWe allow ads that promote health care services on Facebook,\u201d a spokesperson told the Guardian. \u201cWe require extra steps before ads can run if they also advocate for or against certain social issues, like equal access to health care.\u201d The ads were eventually allowed to run.